About
This uniquely configured pharma exhibit is made up of three, cross-aisle exhibits. This brand and booth is a main exhibit at Kidney Week, and brand identity is less of an issue for this client. When you enter the show floor they will be front and center with large channel-lit logo identify the brand, surrounded by angled, color changing LED tubes, which will continue to be a beacon across the hall identifying the booth location without the need for additional brand identifiers.